Introductionp. 1
I Never Even Wanted to Be on LinkedIn!
Chapter 1A New Way to Look at Social Mediap. 7
The LinkedIn Power Formula
Your Unique Experience
Your Unique Relationships
The Tool
Chapter 2The Million-Cubicle Projectp. 11
LinkedIn-Making the Invisible Visible
Chapter 3Where's the Beef?p. 23
The LinkedIn Profile: Basics
Chapter 4Your 10-Second Bumper Stickerp. 29
The LinkedIn Profile: Personal Identification Box
Your Name
Your Photograph
Your Headline
Chapter 5Resume on Steroidsp. 37
The LinkedIn Profile: Experience Section
Chapter 6Put Your Best Foot Forwardp. 43
The LinkedIn Profile: Additional Top Box Items
Your Location and Industry
Education
Contact Information
Websites
Public Profile URL
Chapter 7That's My Boy!p. 53
The LinkedIn Profile: Summary Section
Summary Section
Specialties
Chapter 8Aren't You Any Good?p. 61
The LinkedIn Profile: Recommendations
How Many Recommendations Should I Have?
What Should My Recommendations Say?
Why Are Recommendations So Important?
Tips for Getting Recommendations
Chapter 9Not Your Average Joep. 69
The LinkedIn Profile: Professional Portfolio, Special Sections, and Tools
Professional Portfolio
Additional Profile Sections
Skills & Endorsements
Volunteer Experience & Causes
Advice for Contacting
Tools
Reordering Your Profile Sections
Calls to Action
Chapter 10Who Do You Want to Find?p. 83
Searching on LinkedIn
Saved Searches
Chapter 11I Found You-Now What Do I Do with You?p. 93
Contacting the Person You Just Found
The Introduction Function
Chapter 12There's Gold in Them Thar Hillsp. 99
Expanding Your Network
Connecting with Classmates
"People You May Know"
"Who's Viewed Your Profile?"
Accepting or Declining Connection Requests
Connecting with Competitors
Tags
Chapter 13Keywords Are Kingp. 111
Maximizing Your Ability to Find and Be Found by Others
Exact Phrases
The "And" Function
The "Or" Function
The "Not" Function
Keyword Optimizing Your Profile
Chapter 14How Do Companies Fit into the LinkedIn Landscape?p. 117
Researching Companies on LinkedIn and Other Company-Related Matters
Social Media Policies and Procedures
Chapter 15Revving Up Your LinkedIn Efforts by Joining Groupsp. 125
The Power of LinkedIn Groups
Chapter 16Show Me the Money!p. 131
What Are the Power Users Doing on LinkedIn?
Chapter 17Your Account, Your Settings-Your Wayp. 141
Setting Your Preferences and Using the LinkedIn Help Center
Paid vs. Free Accounts
Features Available to Premium Members
LinkedIn Help Center
Chapter 18A Job Seeker's New Best Friendp. 149
LinkedIn-The World's Largest Internet-Based
Resume Database
Chapter 19Ready... Set... Go!p. 159
A Six-Week, Two-Hour-per-Week Road Map to Results
Weeks 1-6
Managing Your Time on LinkedIn
Chapter 20Conclusion (Or Is It Just the Beginning?p. 169
Which Camp Are You In?
Bonus Chapter: My Kids Are Already on Facebook-Can't They Find a Job There?p. 173
Why College Students Need to Be on LinkedIn
Resources
It's All About Character: Take Full Advantage of Every Spacep. 185
Profile Perfection: A Checklist for LinkedIn Optimizationp. 189
LinkedIn's Websites Section: Your "Link" to Future Opportunitiesp. 193
LinkedIn People Searching: Your Ticket to Improved ROIp. 197
Keywords: The Key to Being Found on LinkedInp. 201
LinkedIn Groups: Ca$h in on This Powerful Toolp. 205
Acknowledgementsp. 209
Indexp. 213
About the Authorp. 219